Microsoft PL-200 Bundle

Performing day-to-day business operations in your organization and using Microsoft Dynamics 365 Marketing requires a certain level of expertise. Therefore, Microsoft offers the Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate certificate. This certification shows that you are familiar with Dynamics 365 model-driven applications as well as data-modeling principles. You can also demonstrate your skills in implementing marketing initiatives as well as working with the stakeholders.

This certification path is intended for those marketing functional consultants who have knowledge of how solutions can attract and convert leads as well as build brand awareness. You should also know about the standard of omnichannel messaging and delivery of marketing insights. Besides that, you should possess a solid understanding of the marketing principles, industry priorities, terminology, standards and methodologies, best practices, as well as common initiatives.

Exam Details

To become a certified professional, you need to take the Microsoft PL-200 and Microsoft MB-220 tests. These qualification exams are 100 minutes long each with 60 questions of various types. To be able to earn the certificate, the potential candidates need to gain 700 or more points for each test by dealing with the topics covered in them. The first exam (Microsoft PL-200) is all about the following concepts:

• Configure Microsoft Dataverse – This domain covers the details of the configuration of security settings and Dataverse, creation of logic, as well as data model management;
• Use Microsoft Power Virtual Agents chatbots – The next area is about the creation of chatbots and configuration of entities and topics;
• Manage solutions – This section evaluates your knowledge of the development environment. You need to know how to transport solutions between various environments as well;
• Create apps with the use of Microsoft Power Apps – As for this part, it is all about model-driven, canvas, and portal applications;
• Integrate Microsoft Power Apps – The students will learn how to implement Microsoft Power Platform components, Microsoft Power BI, and AI Builder and integrate them;
• Create Microsoft Power Automate – The last objective covers the details of desktop flows and business process flows.

If talking about the Microsoft MB-220 test, you need to know about the following topics:

• Configure marketing applications – An individual should know about insights as well as organization and marketing settings;
• Manage segments and lists – This topic is about subscription centers, subscription lists, and segments;
• Create and manage marketing pages and marketing forms – The next subject area covers the details of marketing forms and marketing pages;
• Manage leads, contacts, and accounts – The examinees should know about contacts, accounts, and leads;
• Create and manage marketing emails – This part is about the creation and management of email messages;
• Manage customer journeys – Customer journeys and their creation, management, and publishing is what you should know about here;
• Manage events and webinars – This objective is about events, webinars, their creation, and configuration;
• Configure Dynamics 365 Customer Voice – The last topic covers the details of surveys and survey responses. You need to know how to create, test, preview, manage, and publish them.

Further Career Path

Any Microsoft certificate can easily lead you to success, so Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate is one of the popular certifications in the sector. The successful individuals who got certified can expect a higher salary and more options to choose from on the market. Therefore, it is also important to know that the certificate should be renewed every year. To check its status, you can visit your account on the Microsoft Learn platform. There you can find all the needed information and when it is time to recertify.